Published on January 5th, 2025
Introduction
Snap Inc. has partnered with Fospha, a leader in cross-channel digital marketing measurement, to help eCommerce advertisers track and measure their Snapchat campaigns. This partnership aims to solve a critical challenge in digital advertising: accurately measuring the impact of impression-based campaigns, especially as privacy regulations grow stricter.
The Challenge: Measuring the Impact of Impression-Based Advertising
Advertisers have long struggled to measure the value of impression-based campaigns. Traditional methods, like last-click attribution and multi-touch attribution (MTA), often fail to capture the full effect of activities like brand awareness. Fospha’s 2023 study found that these methods miss 74% of sales generated by impression-based media.
As platforms like Snapchat become more important, tracking their effectiveness is crucial. With tighter privacy laws, getting reliable data is harder than ever. That’s where the Snap-Fospha partnership comes in, offering brands better tools to track and measure ad spend effectiveness.
Fospha’s Solution: A More Complete Attribution Model
Fospha provides a clearer view of the customer journey. Their attribution model tracks multiple touchpoints, such as impressions, clicks, and zero-party data. This helps advertisers understand how upper-funnel activities contribute to conversions, allowing them to refine their strategies for greater impact.
According to Fospha’s latest report, Snapchat is a key driver of growth for eCommerce brands. Return on ad spend (ROAS) grew 504% from 2022 to 2023, while spend on Snapchat increased by 76%. Brands focusing on higher-funnel activities like Snapchat ads tend to see lower acquisition costs and better returns, demonstrating the long-term growth potential of impression-based platforms.
Unlocking Growth Opportunities with Snap and Fospha
The Snap-Fospha partnership offers eCommerce brands a chance to optimize their campaigns and get more value from their ad spend. Snap’s ad platform has improved significantly, making it a strong performer, especially for brands investing in both upper- and lower-funnel marketing.
Evan Spiegel, Snap’s co-founder and CEO, emphasized the company’s focus on improving ad performance in 2024. Through the partnership with Fospha, Snap aims to improve measurement tools and help advertisers better understand their returns, find growth opportunities, and enhance campaign effectiveness.
Why Fospha? Privacy-Safe and Reliable Measurement
Fospha stands out for its ability to offer accurate, cross-channel insights while ensuring privacy compliance. Their no-code solution allows clients to go live in 2 to 3 weeks, with access to a full year of performance data. Importantly, Fospha’s platform does not rely on user-level personal data, making it a privacy-safe solution that meets today’s strict regulations.
Sam Carter, CEO of Fospha, shared his excitement about the partnership: “We’re thrilled that Snap is certifying Fospha as a key partner, validating our mission to help eCommerce brands spend with confidence.” He also highlighted the untapped potential of social media advertising, especially on Snapchat, based on the platform’s strong performance.
Conclusion: A Strategic Partnership for Growth
The Snap-Fospha partnership is a major step forward for digital marketing measurement. As the eCommerce landscape becomes more competitive and privacy laws evolve, accurate and comprehensive measurement is essential for success. By combining Snap’s powerful advertising products with Fospha’s advanced attribution tools, eCommerce brands can unlock new growth, optimize ad spend, and maximize ROI.
For more details, advertisers can contact Fospha or reach out to their Snapchat account manager to explore the benefits of this new partnership.
