Published on January 25th, 2025
Introduction
Social media is an essential part of any online marketing strategy, and Facebook continues to be one of the most popular platforms. Whether you’re creating posts for your business page, personal profile, or ads, using the correct image sizes and dimensions can help your content appear professional and attract more engagement. In 2025, Facebook’s recommended post dimensions and image sizes remain crucial for ensuring your content displays perfectly across all devices. This cheat sheet will guide you through the current optimal image sizes for Facebook posts, so you can create visually appealing content that performs well.
1. Facebook Profile Picture Size
Your profile picture is one of the first things people see when visiting your Facebook profile or business page. It’s important that your image is clear and fits properly in the designated space.
Recommended Size:
- Profile Picture Dimensions: 360 x 360 pixels
- Display Size: 170 x 170 pixels (on desktop), 128 x 128 pixels (on mobile)
- Aspect Ratio: 1:1 (square)
Tips:
- Use a high-quality image with a simple design, as profile pictures are often displayed in a small space.
- If you’re using a logo, ensure it’s legible even at smaller sizes.
2. Facebook Cover Photo Size
Your cover photo is the large banner image at the top of your Facebook profile or page. This is your chance to showcase your brand or personality with high-impact visuals.
Recommended Size:
- Cover Photo Dimensions: 820 x 312 pixels
- Display Size: 820 x 312 pixels (on desktop), 640 x 360 pixels (on mobile)
- Aspect Ratio: 2.63:1
Tips:
- Make sure key elements of the image are within the center of the frame to avoid being cropped, especially on mobile.
- The image should be eye-catching but not too busy, ensuring it complements your profile picture and other content.
3. Facebook Post Image Size
Images in your regular Facebook posts are essential for boosting engagement and making your content stand out in the feed. The right size ensures that your posts look sharp and professional.
Recommended Size:
- Post Image Dimensions: 1200 x 630 pixels
- Aspect Ratio: 1.91:1
Tips:
- This size works well for most types of posts, from text and images to links and videos.
- Avoid using overly large images, as they can get cropped when displayed on different devices.
4. Facebook Story Image Size
Facebook Stories have become increasingly popular, with full-screen visuals that appear for 24 hours. To make your Stories stand out, you need to ensure your images fit properly.
Recommended Size:
- Story Image Dimensions: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Tips:
- Keep text and key visuals toward the center to avoid getting cut off on different devices.
- Use vertical images to make the most of the full-screen format and grab attention.
5. Facebook Event Cover Photo Size
When creating an event on Facebook, the cover photo plays a key role in attracting attention and setting the tone for your event. Make sure your image is the correct size for optimal viewing.
Recommended Size:
- Event Cover Photo Dimensions: 1920 x 1005 pixels
- Aspect Ratio: 16:9
Tips:
- Avoid putting important details (like text or logos) too close to the edges to prevent cropping.
- Keep the image simple and relevant to the event, ensuring it’s easily recognizable and informative.
6. Facebook Ads Image Size
Facebook Ads are an essential part of most digital marketing strategies. To make sure your ads look professional and grab the attention of your target audience, using the correct image size is crucial.
Recommended Size:
- Single Image Ad Dimensions: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
Tips:
- Ensure your image complements the copy and call-to-action (CTA) to encourage clicks.
- Keep text to a minimum, as Facebook limits the amount of text that can be in an ad image for better performance.
7. Facebook Video Thumbnail Size
When posting videos to Facebook, the thumbnail image is the first thing viewers see. A clear and engaging thumbnail can significantly impact the success of your video post.
Recommended Size:
- Thumbnail Dimensions: 1200 x 675 pixels
- Aspect Ratio: 16:9
Tips:
- Use a high-resolution image that represents the video’s content.
- Choose a visually appealing frame that will encourage people to click and watch your video.
8. Facebook Carousel Ad Image Size
Carousel ads allow you to showcase multiple images or videos in a single post, giving you the opportunity to tell a story or highlight several products at once.
Recommended Size:
- Carousel Image Dimensions: 1080 x 1080 pixels (for each image in the carousel)
- Aspect Ratio: 1:1 (square)
Tips:
- Use consistent images with complementary colors and themes to maintain a cohesive look throughout the carousel.
- Each image in the carousel should have a clear, concise message.
Conclusion
In 2025, using the correct Facebook post dimensions and image sizes is crucial to ensure that your content appears professional, stands out in feeds, and engages your audience effectively. With this cheat sheet, you now have all the information you need to create Facebook posts that look great on any device. Whether you’re posting for personal branding, marketing, or business purposes, following these recommended image sizes will help you enhance your social media presence and optimize your visual content. Keep this guide handy to ensure your Facebook content is always on point!
