How to Get Followers on Threads in 2025 (+ Brand Inspo)

Introduction

Threads has quickly become a go-to platform for brands looking to build direct connections with their audiences. In 2025, it’s no longer enough to simply post product updates—brands need to engage authentically, provide value, and tap into their unique personalities to gain followers. But how can you make your brand stand out on Threads? By learning from the top brands that are crushing it! In this article, we’ll break down the strategies of six brands that have found success on Threads and how you can apply these lessons to grow your following.

6 Brands Crushing It on Threads

These six brands have mastered the art of creating compelling, engaging content that keeps their audiences coming back for more. Let’s take a closer look at who’s excelling on Threads and the key takeaways you can use for your brand.

1. Poppi: Playful, Bold, and Authentic

Poppi, known for its gut health-focused beverages, has found the perfect balance between humor and educational content. Their Threads feed features vibrant visuals, cheeky one-liners, memes, and gut-health tips—creating a personality that’s fun, refreshing, and relatable.

What you can learn from Poppi:

• Embrace your brand’s unique voice: Poppi’s tone is playful and bold, showing that you don’t always have to be serious to be taken seriously.
• Mix humor with value: By sharing educational content alongside memes, Poppi provides both value and entertainment, making it easier to engage with their audience.

2. Later: Connecting with Social Media Managers

Later uses Threads to connect directly with social media professionals, offering a blend of actionable advice, industry news, and lighthearted memes. Their content resonates with social media managers, creating a community where followers feel heard and supported.

What you can learn from Later:

• Offer expertise: Later provides tips, tricks, and insights that are directly relevant to their target audience—social media professionals. Position yourself as a resource.
• Keep it conversational: Even in professional settings, remember that your audience is made up of people who appreciate human connections.

3. Wendy’s: Personality is Everything

Wendy’s brings their snarky, humorous Twitter persona to Threads, delighting their followers with witty comebacks and topical humor. Their brand is built on personality, and they’ve kept the same tone that has made them a fan favorite on social media.

What you can learn from Wendy’s:

• Be bold with your brand personality: Don’t be afraid to infuse your content with humor and personality—it helps your brand stand out and fosters stronger connections with your audience.

4. HubSpot: Thoughtful Insights with a Fun Twist

HubSpot excels at breaking down complex marketing concepts into digestible, actionable content. Their Threads posts often offer bite-sized business insights, mixing professional advice with shareable, lighthearted content.

What you can learn from HubSpot:

• Share actionable takeaways: Focus on providing value that can be implemented immediately. This makes your content shareable and encourages followers to save it for future reference.
• Maintain a conversational tone: Even when discussing professional topics, make sure your posts feel approachable and not too formal.

5. Beyond Meat: Unpredictable Humor and Bold Branding

Beyond Meat has mastered the art of unpredictable, yet on-brand humor. Their posts often push boundaries and keep audiences guessing—something that resonates with fans who love a little chaos mixed with their marketing.

What you can learn from Beyond Meat:

• Take risks with your content: Don’t be afraid to show off your brand’s fun, quirky side. Bold humor can create a buzz and generate engagement.

6. Channel 4: Blending Humor with Promotion

British broadcaster Channel 4 has a knack for creating content that combines humor with promotion. Whether it’s witty commentary on TV shows or humorous memes about their brand, Channel 4’s feed feels like it’s managed by that hilarious friend we all wish we had.

What you can learn from Channel 4:

• Don’t take yourself too seriously: Even when promoting your products or services, add humor to make your content more engaging.
• Make your calls-to-action fun: Instead of traditional, bland CTAs, add personality to your prompts to make people more likely to engage.

How to Grow Your Own Followers on Threads

To build a strong following on Threads in 2025, consider these strategies based on the brands above:

1. Be Authentic: Embrace your brand’s true voice, whether it’s humorous, professional, or quirky. Authenticity builds trust and encourages engagement.
2. Provide Value: Offer tips, insights, or shareable content that your audience can learn from or enjoy.
3. Engage with Your Audience: Respond to comments, ask questions, and actively participate in conversations. Show that you value your community.
4. Use Humor: Don’t be afraid to infuse your posts with humor or lightheartedness, as long as it aligns with your brand’s personality.
5. Experiment with Content: Mix up your content—use memes, behind-the-scenes moments, expert advice, and industry news to keep things interesting and fresh.

Conclusion

As we move into 2025, Threads is becoming an essential platform for brands to connect with their audiences in a more personal and engaging way. By learning from the successes of brands like Poppi, Later, Wendy’s, HubSpot, Beyond Meat, and Channel 4, you can build a content strategy that’s authentic, valuable, and engaging. Embrace your unique brand voice, offer actionable insights, and don’t forget to have some fun with your content—your followers will thank you for it!